Marketing Trends in Ecommerce 2020

The year’s about to change an so are the Ecommerce marketing trends in 2020!

The world is brimming with a plethora of Ecommerce. Ecommerce, which stands for electronic commerce, is a way of doing business through the Internet.

Today’s e-commerce is mobile, personal and engaging. It is a tremendous platform that is growing at an unprecedented rate everywhere the globe.

People from all ages whether kids, millennial or a previous generation likes to look from different e-stores.

Online looking provides a lot of happiness as compared to physical looking stores.

In the coming years, it is expected that the growth of e-commerce will increase like never with all the current technologies.

Retail E-commerce sales soared to $2.3 trillion globally in 2017 and are expected to grow to $4.88 trillion in 2021.

The rate of on-line looking is increasing on the far side live rate and this is often driving e-commerce house owners crazy to stay their solid place within the on-line race.

As per an authenticate survey retail e-commerce sales magnitude relation from 2014 to 2020 will be a hike around 200%.

So, here are the top picks of annual marketing trend for E-Commerce.

Chat-bots

Chat-bots or automatic personal assistant can bridge the gap professionalization that customers face in on-line booking. Consumers nowadays are knee-deep into chat culture and are already turning to chat platforms for their day-to-day needs. Chat bots are about to dramatically advance the looking expertise of most of the shoppers.

How chat-bots are helping - marketing trend
How chat-bots are helping

Reports show that consumers today are expecting personalization from the sellers. They want the websites they visit ought to treat them well.

Baby Boomers (age 55+) are more likely to expect benefits from chatbots than Millennials (age 18-34). 83% of online shoppers need support during shopping.

Online Commerce Chatbots can give an informal assistant who will acknowledge the consumer’s intent and individualize the recommendations that are provided to the shopper. Look at the data derived from Drift’s report Ultimate guide to chatbots.

Data from Google Trends shows over the last five years, search volume around “chatbots” grew 19x as individuals and businesses began to realize their value. And according to the HubSpot research report, 71% of people use chatbots to solve their problem fast. 56% of people would rather message than call customer service and 53% of people are more likely to shop with businesses they can message

marketing trends so far

What do you think about chat-bots? Write down in comments section.

Augmented Reality

Though still largely in the developmental stage, augmented reality (AR)is no longer science fiction. It is already in a queue to become one of the marketing trends for the upcoming years.

Driven by consumer and industry demand,innovators have placed this emerging frontier on a fast track to producing technology that will dramatically change the way we solve problems and interact with our world.

This ranges from work to ecommerce and enhancing independence for those with disabilities.

Put, augmented reality is the integration of digital information (e.g., computer-generated display, sound, text and effects)to enhance or “augment” the user’s real-world experience in real-time.

Unlike virtual reality (VR), which creates an artificial environment, ARuses the existing environment while overlaying new information on top of it,allowing us to experience existing reality in a more heightened and engaging way.

AR can be experienced through headsets and through displays on mobile devices, opening AR to increased applications and broader audiences.

By using AR, consumers can know the size and appearance of the product in realistic ways before purchasing online, including how the product will look and function in the buyer’s desired location.

For instance, with the app Dulux Visualiser,consumers can try out a shade of paint for their room before they buy it. Using a Smartphone camera, they would scan the room and virtually paint it with any color.

Dulux Visualizer - Using Augumented Reality to decorate your home anew trend in marketing
Dulux Visualizer – Using Augumented Reality to decorate your home

Another great example of marketing through AR is L’Oreal’sModiFace

L’Oreal’s lets its ModiFace allow customers to use their smartphone cameras to snap pictures of themselves and apply virtual L’Oreal products – such as lipsticks and nail polishes – onto the image.

L'Oreal ModiFace AR App
L’Oreal ModiFace AR App

Now next time you go to a store, you would want to a pick a shade that you clicked your selfie with, isn’t that a great way of promoting your products?

Influencer Marketing

Influencers are categorized by their ability to influence others’beliefs or opinions. The beauty of influencer selling is that it isn’t tarred with the comb of an ancient advertising. This has already dominated the ecommerce marketing trends by being one of the most effective channels!

Sometimes, several auras of the influencer in question will even rub off on your business by association.This could be especially useful for startups or young businesses – established brands have had years in which to build trust with the consumer.

The right influencer can help do this in a much shorter amount of time.One of the most important benefits of influencers is their endorsement will produce a ripple result.

Influencers have other influencers as followers and friends – if they promote a particular product or brand, these other influencers may end up taking up the cause too, spreading it even further out.

An example of influencer marketing that caught million of eye is Fashion Nova.

Fashion Nova is an American based fast fashion retail company. Known for its inexpensive , pretty and up-to-date fashion wear for women of all sizes and colors.

influence marketing - a trend in ecommerce marketing
Fashion Nova Influencer Marketing by Kylie Jenner

This retail brand turned into a fashion icon just by using influencer marketing it collaborated with famous celebrities like Kylie Jenner,  Tana Mongeau , Cardi B

Artificial Intelligence in Ecommerce

While “artificial” implies something negative or dehumanized,Artificial Intelligence allows salespeople to provide a more personalized experience for their customers.

This means that it can rapidly identify clusters and patterns in the information – such as similarities between customers,past purchasing behavior, credit checks and other common threads.

 Without a doubt, ArtificialIntelligence is changing the face of sales for the better by evolving the salesprocess intelligently so customers will no longer be offered solutions that areneither neither tailored nor appropriate.

It’s changing the way companies deal with their customer for getting quicker access to information or promoting sales and harnessing their channels to a better use.

Look how Amazon is already applying this on their eCommerce platform:

Application of AI in Ecommerce - marketing trend in 2020
Application of AI in Ecommerce

Hence it can be concluded by saying our world is changing. Ecommerce will only get bigger and better with many marketing trends coming up.

Do you find yourself applying these to your business? Write down in comments section to let us know. Incase you want help with your digital marketing you can reach out to us by dropping a mail or schedule a call with our expert for free consultation!

Shiwani Singh
Latest posts by Shiwani Singh (see all)

2 comments to “Marketing Trends in Ecommerce 2020”

You can leave a reply or Trackback this post.
  1. Arpita Singh - October 14, 2019 Reply

    Nice and much informative….👍

  2. Shiwani Singh - November 1, 2019 Reply

    Glad that you liked it.

Leave a Reply

Your email address will not be published.